Heavy equipment marketing that makes the phone ring.

Two problems, one system

Heavy equipment companies usually have two marketing problems at once: getting more qualified buyers and renters, and finding skilled people to hire. Most agencies only look at the first one. We run both.

Equipment sales and rental leads

We run Facebook and Instagram ads that show your machines working, with clear specs and a direct way to ask about a specific unit. Contractors, farmers and property owners see the machine, the price range or the rental rate, and call. Quentin from Everun: "People call already asking for specific machines."

• Ads for the specific models you want to move
• Rental campaigns for the busy season
• Short videos of the machines in action
• Fast follow-up on every inquiry

Recruiting mechanics and operators

Skilled trades are hard to find, and job boards are full of people who never show up. We run recruiting campaigns on Facebook and Instagram that show the shop, the team and the work. For Everun, a campaign for a qualified mechanic brought in 24 applications at $4.43 each, on $106 of ad spend.

Before, Quentin said, they would put out ads to find employees and get hardly any response. "Now people want to work for us."

Content that works for equipment companies

Machines are made for video. We film your equipment on the job and turn it into reels and ads that work for sales, rentals and recruiting at the same time.

See how the full system works, or read more about marketing for landscapers if you also sell to landscaping contractors.